Alex Martínez

From one logo to a full visual campaign. For the Eleven creative challenge, I built a Graphic-to-Visual Campaign Kit that turns a single logo or graphic into a complete campaign world: model, garment with the graphic applied, environment, cinematic frames, video, voiceover,...

Cover art for "Todo Llegará," an afro single by Daniel Mobe (2026). The concept was born from the track's warm, dreamy energy.

I started with a rough sketch on mobile, then developed the final artwork using AI generation and compositing in Photoshop.

The visual direction leans...

Officially part of Contra Labs.🚀

A new step inside a creative network exploring AI, design, and the future of visual work.

Excited for what’s coming. Thanks to @Contra HQ for the opportunity.

Visuals created for Eclerverse, with each piece representing a different drop/chapter of the brand’s universe. Designed in Adobe Illustrator, animated with Kling and finished in Adobe Premiere Pro. The direction explores high-contrast black-and-white motion, abstract textures and a darker cinematic identity for the brand.