A premium brand doesn’t always
Bori Odekunle
A premium brand doesn’t always need to look super polished.
Sometimes polishing everything removes the very thing customers actually connect with. For this equestrian direction, I wanted the brand to communicate the relationship between rider and horse rather than just luxury or elitism. That shaped how I approached the photography, typography, and texture.
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Posted Aug 18, 2026
A premium brand doesn’t always need to look super polished. Sometimes polishing everything removes the very thing customers actually connect with. For this e...
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