Bori Odekunle
Product & Marketing Designer for Saas Startups
Trellis an AI gateway brand built around one idea: many models, one connection. Brand assets & ads animated.
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I spent about 24 hours from yesterday to today developing the branding for Trellis, a fictional AI gateway for B2B SaaS teams.
I started by sketching out the logo shapes I had in my head and honestly, the first few were pretty bad. But after a while I had a rough idea that actually felt worth pushing, so I moved into Figma. Hallelujah.
From there, I started testing the colours I had in mind, playing with the proportions, and checking how the logo worked at different scales. That was probably the point where I started thinking, okay... this might actually work.
Once the base felt right, I started properly detailing and texturing everything. I went through a lot of iterations, and at one point I had to go back to the brief because I felt like something was still missing. Funny enough, that gave me the last bit of direction I needed.
I finished by trying the identity across a few designs and mockups until I was finally convinced by the direction.
Really enjoyed working through this one. Website is next, and I honestly can’t wait to see how the brand starts stretching into a full experience.
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One of my favorite screens from a recently completed project with an edtech platform in the US.
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I finally finished up the FairChild case study. This project went through 4–5 different directions before we landed here. Then I took the final direction through prototyping, motion, AI build, and proper dev handoff. Probably one of my favourite projects this year.
Link to case study here: https://boridesigns.me/works/fairchild
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