Optimizing Amazon Sales for a CPG Brand

Looking to revolutionize your Consumer Packaged Goods (CPG) brand on Amazon? With a decade-long tenure crafting global omnichannel strategies, I bring a proven track record of driving monumental success by optimizing Amazon sales and propelling brands to unprecedented growth.

My leadership has consistently delivered exceptional outcomes:

Revenue Transformation: Transformed brands from $20M to $85M in two years, specifically elevating Amazon sales from $20M to $70M in the same period.

Team Leadership: Led and nurtured global cross-functional teams, fostering innovation and efficiency, resulting in scalable growth.

Strategic Branding: Crafted compelling branding strategies that significantly increased brand awareness, Average Order Value (AOV), and Customer Lifetime Value (CLV).

Product Innovation: Pioneered the development and launch of over 100 new products, strategically boosting market share and mitigating seasonality effects.

Operational Efficiency: Leveraged software and data to streamline organizational processes, surpassing key performance indicators (KPIs) and enhancing productivity.

My tenure at Sunco Lighting exemplifies this success. From a $20M top line in 2018, we strategically revamped the brand, tripled overall sales to $85M by 2020, with a significant portion driven by a monumental increase in Amazon sales.

I've directly overseen a diverse array of Amazon-centric brands, spanning CBD, home goods, weighted blankets, supplements, crafting supplies, and more. These experiences have honed my ability to optimize product listings, drive traffic, and enhance conversion rates on the platform.

My journey in e-commerce and Amazon optimization extends beyond borders. With a focus on Europe since my language acquisition endeavors, I've successfully managed brands across multiple geographies, harnessing language proficiency and cultural insights for successful Amazon operations.

My roles at Stericycle, CrownBio, Neurogan, Boosted Commerce, and Aterian attest to my capability in orchestrating international projects, fostering cross-cultural teamwork, and effectively managing diverse global teams.

As an Empathetic Growth Architect & Global Strategist, I am dedicated to propelling mission-driven companies to scale globally. My commitment to transparent, empathetic leadership, combined with a deep-rooted focus on scalable revenue optimization processes, defines my approach.

If you're seeking transformative growth, I stand ready to collaborate. Let's leverage my expertise to optimize your CPG brand's performance on Amazon, drive exceptional sales growth, and redefine industry standards through innovation and impact.