Creating a Successful Product Launch Strategy

Launching a product successfully requires meticulous planning and a comprehensive strategy. With a decade-long legacy of developing and executing global omnichannel strategies, I bring a proven track record in crafting winning product launch strategies that drive unparalleled success.

My leadership has consistently delivered exceptional outcomes:

Revenue Transformation: Revamped channels to drive Sunco from $20M to $85M in 2 years, with strategic product launches playing a pivotal role.

Team Leadership: Spearheaded global teams, driving innovation and strategy execution, resulting in groundbreaking product launches and exponential growth.

Brand Amplification: Crafted compelling branding strategies that significantly boosted brand awareness, Average Order Value (AOV), and Customer Lifetime Value (CLV).

Product Innovation: Led the development and launch of over 100 new products, strategically capturing market share and mitigating seasonality effects.

Operational Efficiency: Streamlined organizational processes using software and data, surpassing KPIs and enhancing productivity for seamless launches.

At Sunco Lighting, our product launch strategies were instrumental in tripling sales from $20M to $60M in a year. By focusing on rebranding, website launch, and introducing 50 new products, we achieved remarkable growth.

I've directly overseen a spectrum of hundreds of product launches across various industries including CBD, home goods, supplements, and more. These experiences honed my ability to craft tailored launch strategies for different markets and consumer segments.

My international market exposure, coupled with experience managing brands in multiple geographies, has empowered me to orchestrate successful product launches across the Americas, Europe, Japan, and beyond.

My roles at diverse companies have honed my ability to lead international projects, collaborate with diverse teams, and orchestrate launch strategies that resonate across cultures to target your buyer persona(s).

As an Empathetic Growth Architect & Global Strategist, I am committed to propelling mission-driven companies towards transformative growth through successful product launches. My focus on scalable revenue optimization processes defines my approach to crafting launch strategies that make an impact.

If you're seeking to launch your product with impact and redefine industry standards, let's collaborate! Together, we can leverage my expertise to craft a bespoke product launch strategy, drive exceptional sales growth, and establish your brand as an industry leader.