Expanding a DTC Business to Europe

Are you a Direct-to-Consumer (DTC) brand looking to conquer the European market? With a decade-long track record in crafting and executing global omnichannel strategies, I bring a wealth of experience to guide and propel your brand towards success in Europe.

With a history of elevating brands and spearheading transformative growth, my leadership has steered multi-million-dollar portfolios to staggering success:

Profit & Loss Oversight: Managed 8-figure brands/portfolios, overseeing substantial monthly ad spends.

Strategic Rebranding: Achieved exponential growth, evolving Sunco from a $20M to an $85M powerhouse in just 2 years.

Team Leadership & Development: Built and nurtured global cross-functional teams, fostering innovation and success.

Brand Development & Product Launches: Crafted impactful branding strategies, launching over 100 products to capture market share and boost revenue.

Operational Efficiency: Streamlined organizational processes through tech and data-driven solutions, achieving and surpassing key performance indicators (KPIs).

My journey with Sunco Lighting is a testament to this success. We catapulted the brand from a $20M top line in 2018 to an astounding $85M in 2020, expanding channels and launching innovative products while nurturing a robust team and infrastructure.

I've directly managed and navigated diverse brands across different sectors, including CBD, home goods, and crafting supplies, effectively overseeing their performance on major platforms like Amazon and independent websites.

My passion for European markets started years ago, cultivated through language acquisition and extensive work experience across Western Europe. From sales and marketing in biotech to managing e-commerce brands, I've been immersed in selling consumer goods in Europe since 2017.

My engagements across Stericycle, CrownBio, Neurogan, Boosted Commerce, and Aterian reflect my ability to lead international teams, manage diverse projects, and navigate global operations seamlessly.

As an Empathetic Growth Architect & Global Strategist, my commitment lies in propelling mission-driven companies to scale globally. I advocate for transparent, empathetic leadership and thrive on implementing scalable processes for revenue optimization and operational efficiency.

If your mission aligns with driving innovation, impact, and transformative growth, let's collaborate! My expertise can be your catalyst for expanding into the European market, crafting a winning strategy, and navigating the complexities of international business to achieve remarkable success.