Audience Growth: 6.9K to 106K Instagram Followers in 3 Years
Alena Nyrkova
The account
@lana_scherbakova is a Russian-language creator account about moving to the USA: immigration news, everyday life in America, prices, documents and adaptation. It was grown by Lana Scherbakova, who leads audience growth at Next Legend. This is the playbook we bring to client accounts.
See the accounts: Instagram https://www.instagram.com/lana_scherbakova/ and YouTube https://www.youtube.com/@Lana_Sherbakova_USA
Growth, from the account's own screenshots
Instagram followers: 6,988 on October 11, 2023 → 106K in October 2026
Posts: 933 → 2,007, more than one a day for three years
3.4M views in the last 30 days
Reels, last 12 months (Instagram Insights)
Top Reel: 8.5M views
Second Reel: 7.8M views
More than ten Reels above 1M views
YouTube Shorts and TikTok
YouTube: top Short 32M views
YouTube: 16.5K subscribers, 644 videos
TikTok, Oct 14, 2025 to Oct 13, 2026 (TikTok Studio): 3.7M views
TikTok: 89.9% of traffic from the For You feed
What this shows
Short videos that open with a question or a fact the viewer didn't know ("Did you know that in California…"), one topic per video, and a steady posting rhythm. The algorithm does the distribution: most views come from people who weren't following yet.
What we do for a client account
The same playbook for your niche: topic research, hooks, scripts, editing and a posting rhythm, with a monthly report from your own analytics.
Proof: the original screenshots
Instagram, October 2026: 106K followers, 2,007 posts, 3.4M views in the last 30 days
Instagram Insights, last 12 months, sorted by views: 8.5M, 7.8M, 3.3M, 3M, 3M, 2.6M, 2M, 1.5M
Instagram Insights, continued: 1.5M, 1.5M, 1.1M, then 949K to 812K
Instagram Insights, continued: 812K to 564K views per Reel
YouTube Shorts sorted by popularity: 32M, 2.4M, 1.4M views
TikTok Studio, Oct 14, 2025 to Oct 13, 2026: 3.7M post views, 71.4K likes, 18.2K shares, 89.9% of traffic from For You
YouTube @Lana_Sherbakova_USA: 16.5K subscribers, 644 videos, top Short 32M views
TikTok, top posts of the last 365 days: 1M, 684K, 571K, 305K, 206K views
Instagram, October 11, 2023: 6,988 followers. The starting point
Like this project
Posted Oct 15, 2026
My role: growth strategy, hooks, daily Reels and Shorts. Instagram 6,988 → 106K followers, a 32M-view YouTube Short, 3.7M TikTok views in a year.
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Timeline
Oct 10, 2023 - Oct 12, 2026
