Travel App Ad in 3D Papercraft — a Lisbon Trip in a Pop-Up Book
Alena Nyrkova
The task
Trip planners all look the same on screen: a map and a list. The ad had to make an AI-built itinerary feel personal and handmade, the opposite of a spreadsheet.
The idea
A papercraft pop-up book. Luggage tags for what you love land on the cover, Lisbon folds up out of the page, a red thread stitches the day's route past a tram and glowing dusk windows, the page turns to the coast and Sintra's palace in the mist, the whole plan appears on a paper phone, and the book snaps shut.
How it was made
Pop-up book modelled and animated in Blender with Python, rendered in EEVEE at 1080×1920. AI voiceover (ElevenLabs), original score, synthesized paper sound design, captions.
What you get
A 43-second 9:16 ad for Reels, TikTok and Stories, captioned for sound-off viewing.
Concept ad for a fictional brand.
Motion design & code: Elisey Barinov, Next Legend
Like this project
Posted Oct 28, 2026
Vertical ad for an AI trip planner: a papercraft pop-up book unfolds Lisbon, stitches each day's route in red thread and snaps shut on the plan.
