3D Product Ad for a Mechanical Keyboard — Blender Macro Shot
Alena Nyrkova
The task
Premium hardware sells on detail: the finish, the sound, the click. The spot had to put the viewer's eye right on the keycaps and make them hear it.
The idea
One continuous macro camera glides across the keycaps as keys press on the beat, then cranes up while every keycap pops off its switch in a wave and snaps back home, the orange Enter landing on the logo.
How it was made
Keyboard modelled and animated in Blender with Python, rendered in EEVEE. Original score, synthesized key-click sound design. No voiceover: on-screen type only.
What you get
A 19-second 1:1 product spot that works muted, for feeds, product pages and launch posts.
Concept ad for a fictional brand.
Motion design & code: Elisey Barinov, Next Legend
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Posted Oct 28, 2026
Product spot for a premium mechanical keyboard: a macro camera glides over keycaps pressing on the beat, then every keycap pops off and snaps back.
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