SaaS Launch Ad Built in Code — 1,247 3D Emails Sorted by AI
Alena Nyrkova
The task
An AI inbox promises calm, and a feature list can't make anyone feel it. The ad had to show a pile of unread mail shrinking to the few messages that need a reply.
The idea
Every one of 1,247 unread emails is a real 3D card. They rain into a pile and spiral into a wobbling tower, a scan beam labels each one, newsletters and receipts arc away into the floor, and three cards come forward with replies already drafted.
How it was made
Built in code with three.js (1,247 instanced cards), rendered frame by frame at 1080p, 60 fps. AI voiceover (ElevenLabs), AI music (Eleven Music), synthesized sound design, burned-in captions.
What you get
A 43-second 4:5 feed ad, light mode, with captions for sound-off viewing. The scene is code, so your UI, copy and numbers can go into the same shots.
Concept ad for a fictional brand; on-screen numbers are demo data.
Motion design & code: Elisey Barinov, Next Legend
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Posted Oct 28, 2026
Concept ad for an AI inbox app: 1,247 unread emails turn into real 3D cards, a scan beam sorts them, and the three that need you come forward.
