Baker et Chef tells a story of two friends, a baker and a chef, who set out to forge novel culinary experiences through time-honored processes.‍The brand attracted discerning audiences, who share the founders' passion for creating new culinary adventures.

Lumo Lab supported Baker et Chef from its inception, working to attract discerning audiences, who share the founders' passion for going on new culinary adventures.

Inspired by timeless European bakeries and modern culinary arts, the branding employs a sense of exploration and artisanal skill.‍The logo's simplicity gives way to the more complex interconnection of imagery and visual cues. The photography we developed emphasizes the artisanal yet homely warmth that the brand was loved for.‍‍