La Lumiere: Connect with the Health-aware Consumer
Trevor Soh
With La Lumiere Body Care we sought to connect the concept of rest and elevated senses, by drawing on the lush, untamed Australian rainforest.
A primary challenge was to convey a commitment to sensitive skin care via its high-quality Australian botanicals. We shaped La Lumiere's product philosophy around an immersing, mindful experience, leaning into calmness and connection to nature.
Our goal was to shape a distinct brand experience built on the idea of roaming the Australian forest wilderness on a quiet, misty morning, which simulates the feeling that soap transports the user into.
See more of our work. Visit LumoLab.
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Posted Aug 13, 2024
A complete branding, photography, and copy writing package to entice people to try this luxury, sustainability focused body care range.
