With La Lumiere Body Care we sought to connect the concept of rest and elevated senses, by drawing on the lush, untamed Australian rainforest.

A primary challenge was to convey a commitment to sensitive skin care via its high-quality Australian botanicals. We shaped La Lumiere's product philosophy around an immersing, mindful experience, leaning into calmness and connection to nature.

Lumo Lab was instrumental in crafting a narrative that resonates, focusing on a cohesive identity that strategically builds momentum and a distinct brand experience.