Tech : Micromine : Articulate value in an innovation-led space
Trevor Soh
Micromine's refined branding ecosystem supports effective conversations with prospects and customers.
In stewarding Micromine's brand language, we have worked to refine how the brand is perceived in the marketplace. Micromine's branding aims to align with its position as a significant player in mining software.
His communication is fantastic and his ability to contextualize the work that he's doing and explain the why of what he's done is better than any designer I've ever worked with.
Trevor’s a very thoughtful person with an intellectual curiosity. He actually tries to understand why things are important to you, as opposed to just reading a brief and churning out sausage-factory type scenario. He's not a designer that does things superficially. He's very pragmatic and rational as well.
For the launch of Micromine Origin Grade Copilot, an AI-infused mine exploration app, we've expanded the brand's expressive range to enhance engagement. We developed 3D imagery to reflect the user experience that Micromine has built at the intersection of mining exploration and AI.
Micromine introduced its Alastri product with a brochure (below) designed to inform and engage, highlighting the product's features and design.
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Posted Aug 13, 2024
Consulting for global mining software company. Branding, Art Direction, 3D Design, Iconography, Brochures, Animation Teasers, Sales Decks, Advertising.
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