As part of a comprehensive rebranding project for Midnight Run Brewing, we began by exploring two distinct logo concepts designed to capture the spirit of the brewery while providing flexibility across various applications.

Concept 1: Focused on a dynamic, illustrative approach, this concept featured a runner under a moonlit sky, surrounded by stars and planetary elements. The aim was to highlight the “midnight run” theme in a literal, energetic way that visually connected to the brewery’s adventurous and craft-forward personality.

Concept 2: Took a more refined, typographic approach, incorporating subtle celestial elements within and around the wordmark. This direction balanced sophistication with a nod to the brand’s night-inspired theme, ensuring strong legibility and versatility.

The client ultimately decided to move forward with Concept 2, appreciating its clean, timeless look and how easily it could adapt across digital and print mediums. From there, we developed a full suite of color, white, and black logo versions to ensure consistent brand presence on packaging, merchandise, and marketing materials.

The client wanted to maintain their unique handwritten-style cans, so rather than moving away from this approach, we leaned into it, creating a label system that preserved this personal touch while still elevating the overall design. The new labels feature the refreshed Midnight Run Brewing branding with clean, minimal layouts that highlight handwritten beer details. A flexible accent color system was introduced to distinguish styles, making it both recognizable and scalable as the lineup grows.

To complete the brand refresh for Midnight Run Brewing, we created a digital beer menu that brings their new identity to life inside the taproom. The menu features a clean, organized layout that highlights the brewery’s lineup while weaving in playful brand elements like the subtle space graphics to reinforce their midnight and exploratory theme. Set on a deep blue background with gold accents, it mirrors the core brand palette and ensures excellent readability in a bar setting. This system will be easy to update and scale as new beers rotate in, keeping the experience both fresh and on-brand.

To bring the Midnight Run Brewing brand to life online, we designed a website that’s as inviting and energetic as their taproom. The site highlights key aspects of the brewery experience: upcoming events, rotating beer lists, and the founders’ story, all while using playful graphic elements that tie back to the brand’s exploratory, space-inspired theme.

Clean sections, intuitive navigation, and prominent calls to action make it easy for visitors to learn about new beers, sign up for the newsletter, or find where to purchase. The responsive design ensures a seamless experience across devices, supporting both customer engagement and business growth.