It was a pleasure putting together these brand guidelines for FreeZone Fitness. This system maps out everything from their bold Nitro Green and Apex Dark color palette to a suite of primary, secondary, and mark logos for versatile use. It also includes custom icons, brand assets, and a typography stack that keeps their messaging clear and energetic. Together, it ensures a consistent, standout look across every channel, capturing FreeZone’s vibrant, athletic spirit.

These business cards were designed to bring FreeZone’s bold brand to life in a small format. Using their signature Nitro Green against a deep dark backdrop, the cards keep the look energetic and modern while maintaining clear hierarchy and easy readability. A QR code drives engagement, linking directly to their website, and the sharp angled graphics echo the dynamic feel of their lightning bolt logo. A professional, memorable piece that stays true to the brand.

This interior wall graphic was created to energize FreeZone’s space and reinforce their brand from the moment members step onto the floor. Featuring their lightning bolt mark and a bold “DEFINE YOURSELF” call to action, it ties in the Nitro Green and Apex Dark palette for a powerful, immersive environment. The design not only motivates but keeps the brand front and center, making the gym feel uniquely FreeZone.

This social media carousel was designed to bring FreeZone’s brand energy online. Each slide pairs their bold Nitro Green and Apex Dark color story with motivating headlines like “Embrace the Work,” “Define Yourself,” and “Reach New Levels.” It’s a dynamic way to keep their audience inspired while reinforcing the FreeZone look and feel on digital platforms. A great example of extending their brand from the gym floor to the social feed.

This email campaign was created to keep FreeZone members engaged and motivated. It combines practical content, like quick fitness tips and class updates with community highlights that celebrate member milestones and staff spotlights. It maintains strong brand consistency while driving clicks and building a sense of belonging. A well-rounded touchpoint that keeps FreeZone top of mind, both in the inbox and in the gym.

We brought the FreeZone brand online with a dynamic website that highlights their group classes, virtual options, and retail store. The site makes it easy for members to explore offerings and shop branded apparel that extends the FreeZone look beyond the gym. From “Strength From Within” hoodies to hats and tees, every piece reinforces their energetic identity and helps build a loyal community. A seamless digital and merchandise experience that keeps the brand top of mind.