K&W is an HVAC company based in Indiana that’s doing exceptional work in their field. They approached me over five years ago and we still work together to this day. They needed help developing their brand identity, starting with a logo that could capture both the heating and cooling sides of their business. Together, we successfully created a bold, memorable logo and rolled it out across several brand activations. Unlike some clients, K&W wanted to keep things simple and opted not to go through a full brand guidelines process. Instead, we focused on giving them practical assets they could easily apply across marketing materials, vehicles, and more.

After developing K&W’s logo, we moved on to designing their business cards. They needed something that would immediately communicate both the heating and cooling sides of their work while staying bold and approachable. We created a set of cards that feature their distinctive flame & snowflake mark and vibrant gradient backgrounds that clearly represent hot and cold. The final designs gave K&W practical, memorable collateral they could confidently hand out to clients.

Beyond their logo and business cards, K&W trusted me to bring their brand to life across larger applications, from storefront signage to vehicle wraps to a roadside billboard. We designed a clean, two-color awning for their building that boldly features their flame-and-snowflake mark, instantly signaling HVAC expertise. Their service truck carries the same vibrant hot-and-cold graphics, doubling as a rolling advertisement throughout the area. Finally, we brought their brand to the streets with a prominent billboard, ensuring K&W stays top of mind for local homeowners needing heating and cooling services. Altogether, these activations give K&W a unified, high-visibility presence that reinforces their reputation at every turn.