For Jasper Yeast, we leveraged their existing logo, but refreshed their how they activate their branding and overall identity. The updated branding features a clean, modern word mark paired with dynamic yellow wave elements, symbolizing growth and fermentation. The refreshed look was applied across various touchpoints, including trade show banners, to create a vibrant, cohesive presence that stands out and reinforces their commitment to delivering the freshest liquid yeast.

Per client's request, we redesigned Jasper's yeast collection into merit-style patches to give them a vibrant, modern look while still honoring the playful, illustrative spirit of the originals. Each patch features refreshed color palettes, sharper iconography, and a more refined embroidered texture that stands out both digitally and when produced physically. From animals and landscapes to food, objects, and whimsical scenes, this series captures a wide variety of themes, unified by a consistent style that makes the collection visually cohesive and collectible.

We redesigned the Jasper Yeast website to better reflect their scientific expertise and dedication to quality fermentations. The updated site combines a clean, modern layout with engaging visuals that highlight both their advanced lab processes and wide range of yeast products. Clear calls-to-action and streamlined navigation make it easy for customers to explore quick-turnaround strains, specialized services, and seltzer yeast options. The refreshed design helps position Jasper Yeast as a trusted partner for brewers and fermenters looking for data-backed solutions.