Stan is an all-in-one business platform that empowers Creators to sell digital products, book calls, and manage their income without needing complex tools or code. The company grew to $30M+ ARR within its first three years and has become a trusted solution for thousands of Creators, coaches, and entrepreneurs. As part of the Growth team, I led initiatives at the intersection of paid, lifecycle, and brand marketing to scale Creator acquisition and retention globally.

Stan’s growth relied heavily on paid acquisition but lacked a structured UGC system, automated lifecycle programs, and consistent Creator-facing storytelling. The goal was to build a scalable engine that united paid, organic, and event-driven growth under one strategy — improving conversions, retention, and visibility across the Creator funnel.

Launched and operationalized Stan’s first UGC program, connecting Creators, editors, and agency partners through automated Notion + Slack workflows.

Delivered 100+ ad creatives monthly across Meta, Google, and YouTube, streamlining testing cycles and lowering cost per creative.

Partnered with Product, Engineering, Data, Design and an external agency partner to develop the company’s lifecycle infrastructure from scratch.

Managed all Creator communications and co-wrote Stan’s bi-weekly Creator newsletter, achieving a 52%+ open rate and above-industry CTRs.

Sourced, negotiated, and managed partnerships with 10+ top-tier Creators and 20+ brands (including Notion, Epidemic Sound, Karat Financial, and Sacheu Beauty) for a private invite-only Creator event.

Oversaw content deliverables and post-event amplification, generating 2.3M+ organic views post-event.

Revitalized Stan’s LinkedIn presence, achieving 79K+ impressions, 338% growth in engagement, and an 8.8% average engagement rate, reinforcing Stan’s authority in the Creator economy.

Achieved a 532% MoM lift in Meta trials and 129% lift on Google Pmax through high-volume creative testing.

Drove 2.3M+ views from a private Creator event, positioning Stan as a top platform for entrepreneurial Creators.

Established a full-funnel growth ecosystem integrating UGC, Lifecycle, and Creator Partnerships — executed end-to-end.