Inclusive, Feminine Website Illustrations for AllHers

Client: AllHers Industry: Secondhand Marketplace / Women’s Platform Service: Custom Website Illustrations Style: Fun, Feminine, Inclusive Tools Used: Hand-drawing, Digital Drawing (Procreate), Adobe Illustrator Keywords: feminine design, women’s illustrations, feminist branding, by women for women, inclusive visuals, secondhand marketplace

I created a custom set of illustrations for AllHers, a secondhand platform where only women can buy and sell, making transactions feel safer and more comfortable. The brand needed visuals that reflected its feminist mission, resonated with its diverse female audience, and brought warmth and clarity to the user experience.

Each illustration was crafted in a style that’s fun, modern, and unapologetically feminine, using the brand’s color palette and a mix of hand-drawn and digital techniques.

Inclusive Characters: Representing women of all backgrounds, body types, and styles.

Step-by-Step Visuals: Illustrations explain the entire platform journey—from listing a product to completing a transaction.

Soft Color Palette: Aligned with brand colors for visual consistency.

Feminist Aesthetic: Reflecting strength, trust, and community with a human touch.

Tools Used: Sketching by hand, digital drawing with Procreate, final assets refined in Adobe Illustrator.

—designed to celebrate women and support safe, empowering design.

Full set of web illustrations for onboarding and platform use

Custom character and scene illustrations

Final files in AI, SVG, and PNG formats for responsive use

Scalable artwork for both desktop and mobile views

The illustrations help communicate trust, inclusivity, and ease of use, reinforcing the brand's message: a safe, stylish platform created by women, for women. The visuals not only guide users but reflect the community AllHers is building—strong, welcoming, and empowering.

With over 15 years of experience and a focus on feminine, handmade illustration, I brought AllHers’ brand vision to life through custom artwork that blends storytelling with usability