Inclusive, Feminine Website Illustrations for AllHers
Fernanda Melo
AllHers – Feminine, Inclusive Illustrations for a Women-Only Marketplace
Client: AllHers
Industry: Secondhand Marketplace / Women’s Platform
Service: Custom Website Illustrations
Style: Fun, Feminine, Inclusive
Tools Used: Hand-drawing, Digital Drawing (Procreate), Adobe Illustrator
Keywords: feminine design, women’s illustrations, feminist branding, by women for women, inclusive visuals, secondhand marketplace
Overview
I created a custom set of illustrations for AllHers, a secondhand platform where only women can buy and sell, making transactions feel safer and more comfortable. The brand needed visuals that reflected its feminist mission, resonated with its diverse female audience, and brought warmth and clarity to the user experience.
Illustration Style & Approach
Each illustration was crafted in a style that’s fun, modern, and unapologetically feminine, using the brand’s color palette and a mix of hand-drawn and digital techniques.
Inclusive Characters: Representing women of all backgrounds, body types, and styles.
Step-by-Step Visuals: Illustrations explain the entire platform journey—from listing a product to completing a transaction.
Soft Color Palette: Aligned with brand colors for visual consistency.
Feminist Aesthetic: Reflecting strength, trust, and community with a human touch.
Tools Used: Sketching by hand, digital drawing with Procreate, final assets refined in Adobe Illustrator.
—designed to celebrate women and support safe, empowering design.
Deliverables
Full set of web illustrations for onboarding and platform use
Custom character and scene illustrations
Final files in AI, SVG, and PNG formats for responsive use
Scalable artwork for both desktop and mobile views
Impact
The illustrations help communicate trust, inclusivity, and ease of use, reinforcing the brand's message: a safe, stylish platform created by women, for women. The visuals not only guide users but reflect the community AllHers is building—strong, welcoming, and empowering.
Conclusion
With over 15 years of experience and a focus on feminine, handmade illustration, I brought AllHers’ brand vision to life through custom artwork that blends storytelling with usability
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Posted Mar 24, 2025
Hand-drawn digital illustrations for AllHers, a women-only resale platform—feminine, inclusive artwork that empowers and guides users across the site.
