Skylight, Government digital consultancy, Illustrations

I was commissioned by Skylight Digital to create a comprehensive suite of custom illustrations that would define and elevate their brand identity. These illustrations appear consistently across the entire website—from case studies and services pages to blog banners and team profiles—and are a central part of Skylight’s visual storytelling.

The goal was to build a cohesive illustration style that communicates professionalism while remaining approachable and visually distinct. To achieve this, I developed a signature visual language with the following key characteristics:

Consistent Linework: Every illustration features a 1pt outline, slightly misaligned to create a subtle, hand-drawn, human touch.

Controlled Color Palette:

Stylistic Consistency: Regardless of where it appears, each illustration follows the same stylistic rules—ensuring brand recognition and visual coherence site-wide.

Sketching & Style Development: Initial concepts were developed through iterative sketching to nail down the ideal balance between tech and personality.

Vector Illustration: All final assets were created in Adobe Illustrator, with careful attention to line weight, alignment, and scalable formats for web use.

Color Adaptation: Colors were selected to match brand guidelines, with tailored palettes applied to each illustration depending on context (e.g., blog, profile, service).

The final illustration system brings clarity, warmth, and personality to Skylight’s digital presence. It reinforces their brand identity across all touchpoints, contributes to visual storytelling, and enhances user engagement. The unique use of slightly “off” outlines and controlled color usage creates a distinct and memorable look, helping Skylight stand out in the digital space.