Branding and Label Design Purica Specialty Café.

Client: El Purica Industry: Coffee Roasters & Mobile Coffee Shop Role: Graphic Designer & Illustrator Experience: 7+ Years

I’ve had the pleasure of working with El Purica for over seven years, helping them craft their branding and package design. As a graphic designer with over 15 years of experience, I specialize in creating strong branding that tells a story — and for El Purica, that story is a perfect blend of Costa Rican culture and German heritage. Through handmade illustrations and carefully crafted designs, we’ve built a visual identity that truly represents the heart of their brand.

When it comes to package design, El Purica’s story was clear — a fusion of two unique cultures. For their coffee packaging, I focused on integrating elements that reflect both their Costa Rican roots and their German location. The design combines traditional elements with a modern, playful twist, making each product stand out.

Costa Rican Influence: Incorporating oxcart motifs that speak to the country’s culture and authenticity.

German Black Forest Influence: Drawing inspiration from the earthy textures and rustic feel of the Black Forest.

The Sloth Mascot: The sloth, El Purica’s lovable mascot, adds a fun, laid-back touch to the brand, perfectly capturing the relaxed vibe of their coffee.

Over the years, I’ve worked closely with El Purica to create a variety of designs, but my primary focus has been their package design. Here’s a breakdown of the key deliverables:

Product Labels: The very first product label design, which laid the foundation for their visual identity.

Package Design: Custom coffee packaging that combines the brand’s cultural influences with premium quality.

Merchandise Designs: Fun and creative illustrations for branded items like mugs, shirts, and tote bags.

Special Editions & Menus: Packaging for limited edition blends and seasonal releases, designed to stand out while staying true to the brand.

Promotional Posters: Eye-catching posters that match the branding, helping promote the brand in stores and online.

Here’s how we work together to create something amazing:

Briefing & Concept Discussion: We start with a conversation about El Purica’s goals and vision for the design, making sure I really understand their story.

Package Design Creation: I get to work on handmade illustrations and design elements that bring the brand to life, combining cultural influences and a playful mascot.

Refining the Design: Through feedback and collaboration, we refine the designs — making sure every detail aligns with El Purica’s identity.

Final Delivery: Once the design is finalized, I send over all the print-ready files, complete with the technical details needed for production.

It’s been incredibly rewarding to see how the package design has helped El Purica grow. Their coffee products now stand out with unique, eye-catching packaging that tells a story. The handmade illustrations and cultural elements have made their products instantly recognizable, and the overall branding feels consistent and authentic. The result? A brand that’s as memorable as their coffee.

Working with El Purica has been such a fun and fulfilling journey. Over the years, we’ve built a strong brand that reflects their values and culture through quality design and handmade illustrations. I’m proud to have played a part in their story, from their first label to their most recent package design. And I can’t wait to see what we create together in the future!