Ophelia Label Desing

I collaborated with Ophelia Spirits to develop a distinctive label series for their range of spirits, including vodka, whiskey, tequila, and gin. The objective was to create a cohesive visual identity that differentiates each product while maintaining brand unity.

Central to the design is the character "Ophelia," whom I conceptualized and illustrated in various poses to reflect the essence of each spirit:

Vodka: Ophelia exudes elegance and clarity, mirroring vodka's purity.

Whiskey: She adopts a contemplative stance, resonating with whiskey's depth and warmth.

Tequila: A lively and spirited Ophelia captures tequila's vibrant character.

Gin: Her pose is fresh and botanical, aligning with gin's herbal notes.

This approach ensures each label tells a unique story while contributing to a unified brand narrative.

Illustration: Hand-drawn using Procreate to achieve organic and expressive visuals.

Label Design: Crafted in Adobe Illustrator, focusing on layout, typography, and integration of illustrations.

Mockups: Developed in Adobe Photoshop to visualize the labels on bottles, aiding in presentation and refinement.

The final designs offer a harmonious blend of art and branding, providing Ophelia Spirits with a distinctive shelf presence. Each label not only represents the spirit's character but also invites consumers into Ophelia's world, enhancing brand engagement.