Marketing email series

Client: 99designs Project: Email Abandonment Flow Illustrations Role: Illustrator & Visual Designer Style: Colorful, fluid geometric lines Tools: Adobe Illustrator

I was commissioned by 99designs to create a cohesive set of illustrations for their updated email abandonment flow—a five-part email series designed to re-engage users who started but didn’t complete a logo design brief on the platform. The challenge was to design visuals that were fun, quirky, and inviting, while maintaining consistency across different messaging points.

Capture attention in crowded inboxes with bold, playful visuals.

Build a friendly and low-pressure atmosphere to encourage users to complete their design briefs.

Translate abstract concepts (like confusion, indecision, or return incentives) into clear, visually engaging illustrations.

Ensure the illustrations aligned with the existing brand voice and enhanced the user journey.

To keep the visuals engaging and on-brand, I developed a style based on colorful, fluid geometric lines. The illustrations are dynamic and modern, using flowing shapes and abstract forms to communicate movement and ease—reflecting how simple and creative launching a project on 99designs can be.

Fluid Geometry: Shapes and lines suggest creativity in motion.

Bold Colors: Eye-catching palettes draw attention and support message clarity.

Quirky Characters & Scenes: Light-hearted visuals that maintain professional appeal.

Scalable System: Consistent design language across all five emails, adaptable for future flows.

5 Custom Illustrations – Tailored to each email's specific theme, including:

Web-Ready Assets – Optimized for fast email loading and responsive display.

The illustrations helped 99designs create a more engaging and humanized email flow, improving reactivation rates and supporting the platform’s friendly, creative positioning. By combining custom handmade illustration with strategic design thinking, the visuals added warmth and clarity to an essential user touchpoint.

This project showcases the value of strong, cohesive illustration in digital user journeys. With over 15 years of design experience and a passion for handcrafted visuals, I help brands like 99designs create high-quality, on-brand assets that both stand out and perform.