As the lead designer for this project, I successfully spearheaded the development of a comprehensive product design strategy. I meticulously mapped the customer journey across various flows, ensuring a seamless user experience. In addition to designing a dynamic UI and crafting distinctive product icons, I also played a vital role in boosting our marketing efforts. I created engaging website content, authored compelling marketing copy, and designed custom illustrations. Furthermore, I produced an animated video to effectively communicate our product's value to potential customers.

Design Process: In spearheading this project, I utilized metabase data and conducted in-depth customer interviews as primary information sources. These interviews offered critical insights into why couples prioritize saving and investing together, allowing me to uncover opportunities to enhance the overall product experience. As the project lead, I held full responsibility for branding and art direction, enabling me to make swift, decisive choices that I effectively communicated to the management team. This streamlined decision-making process ensured alignment with our strategic objectives and encouraged a unified project vision.