In making money work for our customers, a lot of interesting things go on behind the curtains. For every new customer, for every investment created, for every top, for every money you earn… a team made that happen. One doesn’t work without the other.
To create a visual expression, we looked at how we worked— everybody uses a screen to get work done. So, we created our very own pixel universe— a visual style anchored on Sprite/Pixel graphics. Computers use pixels to generate colours that create detailed images.
For {Underthehood}, a monthly meet-up, we created a unique 2d representation of lifting the lid off to show you how it works. The curly brackets are a reference to how things operate within a system.
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Posted Nov 13, 2024
For the Cowrywise case study website, I helped develop a complementary identity, invites for case study presentations and illustrations for articles.