AI Ad Creatives: Three Campaigns, Every Format on Its Own
Dominika Kuś
Three products from brands that do not exist, three worlds: an energy drink can bursting into a storm at night, a giant sunscreen bottle floating in a pool, a quiet cup of coffee at dawn. Each one is built from a single packshot.
Most banner sets are one image cropped into every size, so somewhere the headline lands on the product or the product gets cut in half. Here every format, from a feed post and a story to a wide website banner, is composed on its own, so the product always leads and the headline always reads.
The hero image is the part no studio could shoot. The headline, the offer and the layout are what turn it into an ad.
Orchestrated end to end in Claude Code, on my own production system.
The hero images are AI-generated; the copy and layout are mine.
The coffee campaign laid out in every format
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Posted Oct 7, 2026
Spec campaigns for three fictional brands, each built from one packshot and laid out per format.
