A Brand Character With a Written Profile and a Reference Set
Dominika Kuś
Zuzanna does not exist, which is why she can front a hundred ads with no day rate and no calendar to work around. What keeps her the same person is not luck but documentation.
The kit has a one-page profile (who she is, how she moves and speaks, what she would never do), an identity prompt and a reference set: a catalogue of angles, a character sheet for video and a set of frames for training a model of your own.
With it, anyone on your team can reproduce her in any tool, and the character stays yours even if you change agencies. That is the difference between a face that happened once and a face a brand can build on.
Orchestrated end to end in Claude Code, on my own production system.
Sample character. Every image is AI-generated.
The same character across different frames
Frames from the training set
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Posted Oct 7, 2026
Sample brand character: personality card, identity prompt and reference catalogue for any tool.
