A small robot next to the photographer's laptop, showing his landscape shot
The idea
A photographer looks at his shot: "It's good. But... I want it more... more... you know." A small robot on his desk taps the laptop screen and the photo changes. "How did you do that?" The camera flies into the robot's eye, straight into a real Lightroom Classic session, run by my own plugin that lets Claude work in Photoshop and Lightroom.
The photographer asks the robot: How did you do that?
The challenge
The edit had to be real and shown honestly. The real session took 76 seconds, and a product film cannot spend half its length waiting, but cutting the waiting out would make the plugin look faster than it is.
Before and after in Lightroom Classic, with the REAL TIME counter at 1:15
How I made it
A scene card checked before production. The script went through a pre-production review before a single frame was generated.
Cast and frames first. The photographer was cast in Higgsfield Soul, and every scene started from an approved frame.
The right model per shot. Calm shots were animated with Wan 3.0, the tap on the screen and the fly-in to the eye with Seedance 2.5.
A real edit with a real clock. The plugin edited the photo in Lightroom (deeper sky, the figure lifted out of the shadow, a touch warmer) and I recorded the screen. The recording is sped up, with a REAL TIME counter in the frame running from 0:00 to 1:16.
Sound built from scratch. One voice for the photographer through a voice changer in ElevenLabs, sound effects synthesised to match the robot, music generated to the picture, levelled for social.
The real Lightroom Classic session mid-edit, REAL TIME counter at 0:55
One lesson from this one: putting the photo on the laptop screen behind an out-of-focus hand kept leaving edges after several rounds of masking. Regenerating the shot with the photo already on the screen in the start frame solved it in one pass.
What a brand gets
A product film where the promise and the proof sit in the same 30 seconds: a story people watch, and a real result they can trust.
The photographer, camera in hand, smiling at the robot
Orchestrated end to end in Claude Code, on my own production system.
Own product. The characters and scenes are AI-generated; the Lightroom recording is real.
0 likes · 6 views · Oct 21, 2026
Own product ad, 30 seconds: a photographer wants his shot to be "more", a small robot taps the screen, and the camera flies into its eye to show the real edit my own Lightroom plugin made, with a real-time counter instead of a fake speed-up.
