MORENA: concept skincare brand built with Magnific One

Concept / spec work. MORENA is a made-up brand I built for the Magnific One Brand Kit contest.

MORENA is Baltic amber skincare, inspired by a real ingredient: succinic acid from Baltic amber. Positioning: "Amber, washed ashore." The cold Baltic Sea and the warm light held inside 40-million-year-old resin. Every product holds one tiny element suspended inside, like an insect in amber.

Wordmark with the O as an amber drop holding a pine sprig. Palette: Amber, Dark Honey, Dune Sand, Baltic Grey, Sea Foam. Type: Cormorant Garamond for headlines, IBM Plex Mono for labels. Rules: no golden spa luxury, no oversaturated colour, no splashes; people only as hands and skin.

Three banners made in Magnific One with the Brand Kit, headline, button and logo spelled exactly. Then each banner recomposed by Magnific One itself into 1:1, 3:4, 9:16 and 16:9, keeping the layout, the logo and the copy. 12 banners in total.

For the animated banner the text was erased, the clean plate animated with Kling 3.0 and the original Magnific One typography laid back on top, so it never melts. The spot: 8 Magnific One frames animated with Kling 3.0, cut to the beat, light and transitions added in After Effects.

The whole project was orchestrated from Claude Code through the Magnific MCP. Every prompt, reference and output is on the Magnific Spaces board, which Claude Code also built: https://www.magnific.com/app/spaces/a2faa260-cd51-46b9-afcd-87ecf5e16b29