MARÉE bottle on wet sand, frame from the film
The idea
MARÉE, a perfume nobody has produced yet. Sunset, wet sand, the bottle against the light. Ten seconds, three shots, in a vertical and a horizontal version.
The challenge
The one thing every buyer checks first: the bottle has to keep the same shape, the same glass and the same label in every shot, while everything around it moves.
How I made it
A scene card before any credit is spent. Shots, light and camera moves were written down and approved first.
One master frame as the anchor. A single approved frame of the bottle, made in Nano Banana 2, fixes its shape for everything that follows.
All three shots in one pass. One multi-shot generation in Seedance 2.5 with the master frame as reference, so continuity comes from a single generation instead of three separate clips.
The second format reframed, not regenerated. The horizontal version comes from the vertical one, so it is the same film.
Type and sound finished by hand. The lettering was set after generation from pixel measurements, separately for each format, and the native audio, which came out very quiet, was levelled to the loudness social platforms expect.
What a brand gets
The fastest way to put a product in motion: a launch teaser, a seasonal ad or a cutdown for stories, without shipping a single sample.
Orchestrated end to end in Claude Code, on my own production system.
Every shot is AI-generated.
0 likes · 0 views · Oct 7, 2026
Spec ad for a perfume that exists only as a name: one bottle on wet sand at sunset. Planned shot by shot around one approved frame, so the glass and label never change. Delivered vertical and horizontal, ready for a launch teaser or stories.
