AI UGC Ad: A Creator Talking to Camera About a Serum

An ad for GIVRE, a face serum from a brand that does not exist. A woman in her bathroom tells her phone she threw out half her skincare, then taps the drops into her cheek. 15 seconds, with sound and phone-style captions.

UGC only sells if it looks like a real customer filmed it. That means the same face in every shot, a bottle that keeps its label, captions that look like a phone edit and, in the close-up, skin with pores and freckles instead of plastic.

Script first. Written from the offer, with the hook in the first second, and a creator cast for the buyer of this kind of serum.

Face locked before video. A character sheet of the creator, so her features are fixed before a single second is generated.

The set seen from the mirror. A product packshot plus a reference of the bathroom as the mirror sees it, because in a selfie video the camera is the mirror.

Skin approved on its own. A macro frame of her skin was signed off separately, before any video.

One generation, then a real edit. The main take was generated in one 15-second pass in Seedance 2.5 with four image references. The close-up was generated separately and cut in, the captions were set by script and the sound was levelled to the loudness social platforms expect.

One lesson from this one: an image reference beats a text instruction. Telling the model not to show the mirror failed twice. Removing the mirror from the reference photo fixed it at once.

UGC without booking a creator or shipping a product, with the same face ready for the next video and the one after.

Orchestrated end to end in Claude Code, on my own production system.

The creator is AI-generated, not a real customer, and this is an ad, not a review.