In a world where e-commerce is rapidly evolving, 161ojos Studio joined forces with Raidho. Our mission? To distill “The Raidho ways” (of working) into a clear and engaging series of explainer videos, offering viewers a window into the brand’s expertise and vision, starting with E-commerce.

Our partnership with David from Raidho wasn’t just about animation; it was about understanding. Together, we delved deep into the essence of Raidho’s e-commerce offerings, seeking to translate technical details into a visual narrative that both informs and captivates.

Every great project begins with a spark. From rough sketches to iterative drafts, the animation style matured, culminating in clean, focused visuals. The limited color palette and vectorial style weren’t mere aesthetic choices; they symbolized the clarity and precision Raidho brings to the world of e-commerce.

Expanding the Narrative What commenced as a single explainer video soon unfolded into a comprehensive four-part series, each segment shedding light on a distinct facet of Raidho’s digital prowess. But the ripple effect didn’t end there. Our collaboration catalyzed a broader digital transformation for Raidho, prompting a website overhaul to align with the new narrative.

The Journey Ahead While the initial video has already made waves in Raidho’s campaigns, our collaborative journey is far from over. We’re gearing up to delve deeper, exploring and animating the intricate layers of Raidho’s remaining e-commerce pillars.

Behind the Scenes Animation isn’t magic; it’s a labor of love. Our behind-the-scenes snapshots, from conceptual sketches to animation frames, offer a testament to the dedication, creativity, and collaborative spirit that powered this project.

Engage with us and let’s craft visuals that resonate, inform, and inspire.