Animated logo for Monterrey's Government

Monterrey’s youngest government to date approached us with a challenge: to inject a fresh, modern identity into all 12 of its Government secretariats. At 1.61ojos Studio, we don’t just animate; we craft stories. So, we rolled up our sleeves and embarked on a journey to capture the essence of modernism, simplicity, and deep-rooted symbolism.

In collaboration with the astute Juma from Nation, we translated abstract figures—each a unique representation of a secretariat—into bumper animations that speak volumes. Picture this: each secretariat captured through a 4-axis gradient and geometric abstractions. It’s modernism meeting symbolism, with a sprinkle of quirk.

The Hand-drawn Beginning Our adventures in animation always have humble beginnings. For this project, it all started with Procreate sketches. These hand-drawn drafts formed the backbone, the very DNA, of our animations. The end result? A blend of modern gradients that echo the government’s progressive spirit.

Brought to life under the wing of Maverick Labs, this project was like jazz—a harmony of visual artistry and sound.

Reception: More Than Just Applause These weren’t just animations. They were Monterrey’s new identity. And guess what? They resonated, continuing to make waves two years in. It wasn’t just about crafting animations; it was about setting the stage for further tales of collaboration.

Got a story to tell? Let’s craft it, animate it, and make it unforgettable. Reach out!