Starface World | Spec Work

Seoyeon Ju

Market Researcher
Copywriter
Creative Writer
Canva
Google Docs
Starface
The brand needed... Headlines promoting Starface's pimple patches.
I learned the brand's missions is... Acne affects tens of millions of people all over the world. Then why is it so taboo to talk about? Starface, as a brand, tackles this issue by making colorful star-shaped pimple patches meant to be shown off while treating your skin.
So the strategy should be this - The branding of Starface World stays close to the concept of being in a galactic world, with Starface holding the power to heal your skin. Hence, the following headlines follow the galactic theme and maintain the quirky, cute, and bright language for the target audience, Gen Z customers.

Headlines

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