Futuristic Website Design for Sabsus CRM
Denis Turbin
Sabsus: Creating Futuristic Website Design for CRM System Promotion
Alexey from Sabsus company approached me with the task of creating a website to promote his proprietary CRM system. Alexey had developed the CRM platform manually and needed a modern web solution that would effectively present his product to potential clients.
Project Goal: Creating a Sales Website for Innovative CRM
The main objective was to develop a website that would serve as a marketing tool for promoting the client's proprietary CRM system. The existing CRM had an outdated interface and needed to be presented through a modern website that could attract attention to the product's innovation.
The project's uniqueness lay in the fact that the CRM system at the time of website creation had an outdated design and wasn't ready for public demonstration. Therefore, it was necessary to create such a website design that could subsequently become the foundation for updating the CRM system's interface itself.
Design Vision: Technology and Futurism
The client clearly formulated style requirements: the design should be technological and futuristic, attracting people through its innovation. A "view from the future" was needed, which currently doesn't exist among existing CRM systems on the market — something in the spirit of cyberpunk and futuristic aesthetics.
This created additional complexity: it was necessary to present the CRM system's services and capabilities without showing the system itself in its current form, but leaving conceptual spaces where an updated interface could subsequently be integrated.
Concept Development: Finding the Futuristic Direction
We agreed on the work process and decided to create three different visual concepts to determine the optimal direction. Each concept explored different approaches to embodying futuristic aesthetics and technological feel.
After presenting all three variants and detailed discussion with the client, we settled on the concept that best conveyed the required sense of innovation and matched the project vision.
Competitor Analysis and Strategic Positioning
After choosing the conceptual direction, I conducted an analysis of the competitive environment in the CRM systems sphere. I researched how visual solutions of existing platforms present their products, what approaches they use to demonstrate technological advancement.
The analysis revealed opportunities for creating unique positioning through a fundamentally different visual approach that would distinguish Sabsus among traditional, often conservative solutions in the CRM sphere.
Structure Creation and Site Map
Based on the conducted analysis and understanding of the product's specifics, I developed the website structure and detailed site map. The structure was built considering the need to present CRM system capabilities conceptually, without demonstrating the current interface.
Special attention was paid to creating sections that would effectively explain the system's advantages and leave space for future integration of updated interface solutions.
Design with 3D Elements Integration and AI-Generated Content
To achieve the required level of technological advancement and futurism, I decided to integrate 3D elements created in Spline application into the design. This allowed adding impressive 3D effects, animations, and objects to the website that organically fit into the overall design concept.
Design work was conducted step by step, page by page. I actively used modern AI tools to create unique visual content:
Spline 3D animations — for creating interactive technological elements
Midjourney generations — for creating futuristic images and conceptual illustrations
ChatGPT with image generation capabilities — for creating additional visual content
This approach allowed creating a truly innovative visual language that matched the project's ambitions and conveyed a sense of technological superiority.
Detailed Development in Figma
All design solutions were thoroughly developed in Figma with special attention to 3D elements integration and creating a cohesive user experience. Each page was designed considering future possibilities for integrating the updated CRM system interface.
I created a design system that could subsequently become the foundation for redesigning the CRM platform itself, ensuring visual consistency between the website and the product.
Design Work Completion and Project Handoff
The design work was fully completed in Figma — all necessary layouts were created with integrated 3D elements, animations, and futuristic visual solutions. Detailed specifications were prepared for implementing all interactive elements and 3D animations.
Important clarification: The technical development of the website was not performed by me. After completing the design work, all layouts and 3D elements were handed over to an independent developer for technical implementation. I did not participate in the development process and am not connected with the project developer.
Design Work Results
Created a complete set of design layouts for a futuristic CRM system website that:
Conveys a sense of technological superiority and innovation
Integrates modern 3D elements and AI-generated content
Creates unique positioning in the conservative CRM industry
Contains a design system applicable for future CRM system updates
Effectively presents product capabilities without demonstrating the outdated interface
The design is fully ready for technical implementation and represents an innovative approach to presenting CRM solutions through futuristic visual aesthetics.
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Posted Sep 20, 2025
Designed a futuristic website for Sabsus' CRM system promotion.
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