WaglioPet Shopify Store Design and Development
Samson Bojesomo
WaglioPet: Designing a Conversion-Focused Shopify Store for Pet Owners
Client: WaglioPet
Industry: Pet Products & Accessories
Role: Shopify Website Design, Development & CRO
Platform: Shopify
The Challenge
WaglioPet needed more than an attractive pet store. The goal was to create a shopping experience that made a wide range of pet products easy to discover while giving customers enough confidence to move from browsing to purchasing.
With products ranging from collars and beds to grooming products, feeders and accessories, the store needed stronger product organization, clearer buying paths and strategically placed conversion elements without making the experience feel overwhelming.
The Strategy
I approached the project from both a Shopify design and conversion optimization perspective.
The focus was to make the customer journey simple:
Discover → Explore → Build Trust → Find the Right Product → Purchase
Instead of treating the homepage as a product catalogue, I structured it to progressively introduce the brand, key collections, popular products, featured offers and trust signals.
Homepage & Product Discovery
The homepage was designed to quickly communicate what WaglioPet offers while giving customers several clear paths into the catalogue.
I introduced visual collection navigation, Customer Favorites and dedicated product-discovery sections so shoppers could reach relevant products without searching through the entire store.
Product Merchandising
Rather than giving every product the same level of attention, selected products were given larger promotional sections.
This created stronger visual hierarchy and allowed important products such as the dog house bed and automatic pet feeder to communicate their benefits before asking customers to buy.
Conversion-Focused Product Experience
The shopping experience was structured around reducing friction and making purchasing actions easy to identify.
I focused on clear product information, visible pricing, variant selection, prominent Add to Cart actions and supporting product recommendations.
The goal was simple: make the next step obvious at every important stage of the shopping journey.
Increasing AOV Through Product Bundling
I also incorporated product bundling and complementary-product merchandising into the experience.
Instead of relying only on single-product purchases, customers can discover products that naturally work together, creating additional opportunities to increase average order value.
Trust & Social Proof
For an ecommerce brand, especially one selling products customers haven't physically seen, trust is critical.
Customer testimonials, store policies, payment options and supporting reassurance were positioned throughout the experience to reduce uncertainty and strengthen purchase confidence.
Mobile-Responsive Experience
The store was designed to remain easy to browse and shop across desktop, tablet and mobile.
Particular attention was given to product presentation, CTA visibility, spacing, navigation and content hierarchy so the experience remained clear on smaller screens.
The Results
Recent Shopify performance shared by the client shows the store generating:
$4,950.70 in daily sales
121 orders in a day
4.67% conversion rate
50+ orders awaiting fulfillment
Another recent daily snapshot showed $2,615.48 in sales, 82 orders and a 1.29% conversion rate, demonstrating meaningful sales activity across multiple days.
These figures were provided by the client from the store's Shopify analytics.
The Outcome
WaglioPet now has a Shopify storefront built around more than appearance.
The experience combines product discovery, strategic merchandising, CRO principles, social proof, cross-selling and responsive UX to create a clearer path from first visit to purchase.
The result is a store that's designed to support both the customer experience and the brand's continued ecommerce growth.
Services: Shopify Design · Shopify Development · CRO · Ecommerce UX/UI · Product Merchandising · Mobile Optimization · Conversion Strategy
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Posted Sep 29, 2026
Designed a conversion-focused Shopify store for WaglioPet, enhancing ecommerce performance.
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