Live Commerce Streaming App

During the COVID-19 pandemic, I led the design of a really cool app that lets big companies host online events and sell stuff at the same time. It was a hit with huge names like Netflix, Meta, Rock in Rio, and Monster. They used it to connect with their fans when everyone was stuck at home. Basically, we created a way for these companies to throw amazing online parties and make money while doing it. It was perfect timing because people couldn't get together in person, but they still wanted to feel connected and have fun experiences.

We created fun chat rooms and virtual hangout spaces where people could easily strike up conversations. We also added a feature that suggested people with similar interests, kind of like a friendly matchmaker. This helped folks connect in a natural way, even though they were behind screens.

We designed the app to be very customizable so any brand could plug it in and make their event without spending too much time adjusting its visuals. While people explored this virtual world, they could easily click on products they liked and buy them without leaving the event. It was like walking through a fancy store, but online making sales and prizes to be available when the brands wanted it.

We made the app super user-friendly with clear instructions at every step. We also included video tutorials and a help chat that was always available. This way, even if someone wasn't great with technology, they could still join in and have fun without feeling lost.

We built in a dashboard that showed real-time info about what people were doing in the event. Companies could see which parts of the event were most popular, what products people liked, and how people were interacting. This let them make quick changes to keep things exciting.

We added exclusive features like limited-time offers, surprise celebrity appearances, and special badges for early joiners. We also created a countdown timer for big moments in the event. All of this made people feel like they were part of something unique and exciting, so they didn't want to miss out.

The app turned out to be a huge success. Companies loved it because way more people showed up to their online events than ever came to their real-life ones. Some events had 10x more people. The part where people could buy stuff during the events worked really well too. People were 30% more likely to buy a product during these events than they normally would when shopping online.

People stuck around for a long time too, usually about two and a half hours per event, which is about as long as they'd stay at a real event. And because it was online, people from all over the world could join in. About 40% of the people at each event were from different countries than where the event was "happening."

Even when things started getting back to normal and people could go to real events again, companies kept using our app. They found it was great for mixing online and in-person stuff. It really changed the way companies think about hosting events and connecting with their customers.