UI and Web Development For A Shipping Company.

Haulam, A Shipping Company. UI and Web Development. Haulam Logistics offers seamless freight services from the UK to Nigeria, and express exports to over two hundred(!!) countries worldwide. Their team reached out for a full top-down website revamp (design, development, user testing + deployment). While I cannot share some details, here's what I did for their website, and in turn, the company's credibility and public image.

In a sentence, their outdated site did not do it's job of marketing their services.

Unclear Hierarchy: The Calls To Action (CTA) buttons didn't stand out, not prompting users to interact, and convert.

No clear service offerings: Users needed to know that Haulam was the brand to cater to their specific needs, straight to the point. The old site failed at this.

Complicated structure: Users would have needed multiple clicks to access useful information, killing retention.

Weak Security: The old site stored user data unencrypted, a risk to their users I had to rebuild from the ground up.

All in all, the old site did not present their business as capable and trustworthy. This, I had to fix.

A modern end-to-end overhaul, making decisions for a greater user experience for prospective customers.

A modern, streamlined layout, effectively guiding users through Haulam's service offerings.

Increased engagement and conversions due to the website's structure, and SEO.

Their new website feels familiar to their customers, not something foreign; encouraging them to interact, and matching with their brand identity.

Blazing fast speeds, slow sites lose traffic. I worked to take out the bloat, keeping Google happy, to favor the site in Search results.

According to site metrics and user behavior analytics, i was able to:

More than double sales. More users than ever completed checkout, and in turn, increased revenue.

Present Haulam as the go-to, a capable and trustworthy brand.

Deliver a beautiful and functional asset to their workforce, increasing discoverability and user engagement for the brand.