Web Design and Branding Project, end-to-end.

I built the website from scratch, handled the branding and content, since they had none, and I took end-to-end management of the project. A fully fledged web design project to show the meticulous processes that go into my work, putting value into my client's businesses.

The menu is available right from the get go, allowing visitors dive right into the business' offerings, with every single section focused on answering questions.

I laid out simple wireframes, rigorously iterating on layouts and content, to directly convert visitors on this site.

I used cool dark backgrounds with orange highlights, with food scattered across the UI, bringing it to life. The content on competitors' sites feel half-hearted, sanitized, but I separated us from other brands in the space with inviting, conversion-focused copy.

I redesigned for mobile screen sizes, to render beautifully and perform on the users' phones and tablets too!

All in all..

Strategic Search engine optimization (SEO), using high search volume keywords for Google to favor the site in search results.

Fast, well performing website (<2.8s). After 3 seconds, 30–50% of traffic may leave before it loads. Makes a world of difference.

Design choices for top notch user experience, positioning client as trustworthy and professional.