Satori Spree | Laptop Bag | Logo & Brand Identity

Reviving Ancient Symbols for Modern Sustainability Satori Spree is a premium laptop bag brand that bridges the gap between ancient history and future-focused sustainability. Having struggled to find a design that resonated with her vision, the founder sought a mark that felt both legendary and enduring.

Authenticity, courage, and strength are woven into every touchpoint.

The core emblem is a modern reinterpretation of the one-horned bull from the Indus Valley Civilization.

The single horn represents the essential pursuit of sustainable living, while eight distinct veins in the design symbolize the brand's core values.

A commitment to "innovate to explore next horizons" while embracing unity in diversity.

To reflect the brand's commitment to the planet, I developed a sophisticated, organic color story that feels high-end yet deeply rooted in nature.

Forest Deep (#052D24) A rich, dark green representing density and stability.

Sage Whisper (#EBF4DF) A light, airy neutral for clarity and balance.

Heritage Ochre To evoke the raw materials of ancient artifacts

Terracotta & Slate Providing warmth and modern professionalism

Less Plastic, More Planet The brand’s mission is encapsulated in the movement toward conscious consumption. We moved away from the "ordinary" to create a luxury experience that doesn't compromise on environmental ethics.

I applied the logo to premium bag mockups and store signage to demonstrate how the "one-horned bull" stands as a mark of quality and ancient wisdom.

Created a range of logo locks-ups, including "tss" monograms and horizontal variants, to ensure brand consistency across all sizes and materials.

A comprehensive brand identity that doesn't just sell laptop bags, it tells a story of "conscious luxury"

The project culminated in a system that gave the founder the confidence to launch her brand with a symbol that will truly stand the test of time.