Flora & Fizz is more than a bath bomb company; it is a brand centered on the "small luxury" of self-care. The visual identity was designed to breathe peace and nature into every customer interaction.

A modern, organic emblem featuring a stylized bath bomb with "fizz" waves, paired with elegant, serif typography.

The brand uses soft, ethereal gradients to mimic the colors of a dissolving bath bomb, creating an immediate sense of "zen".

The founder’s vision was to make every purchase feel like a "gift to yourself." To achieve this, I designed a multi-sensory unboxing experience.

The Unboxing: A sophisticated black-base box with a peek-a-boo circular cutout, topped with the signature brand gradient.

The Narrative: We included clear, calming instructions and brand values like "Moisturizing," "Relaxing," and "Skin-Loving" directly on the side panels.

My design process started with observing the "gentle pause" people take when unwrapping a bath bomb—the small smile and the brief moment of excitement.

The Goal: To create packaging that tells the full story of the product before it is even opened.

The Result: When revealed, the design moved the founder to tears, perfectly capturing the feeling of how self-care should look and feel.

To ensure the brand remains recognizable across all platforms, I developed a flexible system of secondary marks and icons.

Core Messaging: Every touchpoint reinforces the mission: "Find your moment of zen".

Monogram Suite: A series of "F&F" and "Flora & Fizz" lockups for use on smaller stickers, social media avatars, and recyclability labels.