BYB | Gen-Z Fashion Brand | Logo & Brand Identity
Snehil
Logo design for a Gen-Z clothing brand "BYB"
Creating a Visual Language for the brand.
The core of BYB is a vibrant, high-contrast identity designed to stand out in a crowded Gen-Z market. The logo features a sun-like emblem centered around a peace sign, symbolizing energy and harmony.
The Palette: We moved away from muted tones to a bold, expressive color story
Electric Orange (#F2642E) for passion.
Soft Rose (#EBBDD8) for empathy.
Cyber Yellow (#EIE325) for optimism.
Deep Purple (#59459E) and Vivid Teal (#19B57F) for depth and contrast.
Turning Wearers into Messengers
The Future of Fashion in Every Detail
The Movement
The Impact
The Result: A comprehensive brand system that doesn't just sell t-shirts—it sells a sense of belonging.
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Posted Aug 29, 2025
Logo Design, Branding, Graphic Design, Adobe Illustrator, Adobe Photoshop, Canva
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