The Symbol: I created a logo mark that resembles both a greenhouse and a plant. A triangle is the plant root, as same as roof structure of the greenhouse. The brand's core values—balance, clarity, and purpose—are encapsulated in the logo, which is flanked by angled shapes that resemble both leaves and window panels.
The System: Using a grid and typefaces based on structure, I created a modular identity system with a colour scheme influenced by "soil, steel, and light."