Role: Product Designer & Webflow Developer

Tools: Figma, Webflow, Jitter, Illustrator.

UI/UX Product Design

Webflow Development (end-to-end build)

Brand Identity & Visual Direction

Conversion-Focused Web Architecture

Industry: Blockchain, Web3 Infrastructure, SaaS

The Challenge Blockchain infrastructure is often explained in a way that only insiders understand. The risk was Stratum sounding too technical and losing potential users who needed simplicity, clarity, and confidence in the product.

The Solution I approached the project like translation—turning technical depth into a human story. The design language leaned on bold minimalism, showcasing Stratum as a layer of clarity above blockchain chaos. In Webflow, I built a fully responsive, animated site with strong calls-to-action and intuitive flows to help users instantly grasp the product’s value.

Designed a unified visual identity merging tech authority with simplicity.

Built a scalable Webflow site optimized for clarity, speed, and conversions.

Translated complex blockchain infrastructure into accessible storytelling.

Outcome The website positioned Stratum as a credible, forward-thinking leader in Web3 infrastructure. By simplifying complexity, it became easier for developers, partners, and investors to see Stratum’s unique value. The launch gave the team a digital foundation that matched their ambitious mission: build once, deploy everywhere.