Role: Product Designer & Webflow Developer

Tools: Figma, Webflow.

UI/UX Product Design

Webflow Development (end-to-end build)

Dashboard Design & Visual Direction

Conversion-Focused Web Architecture

Industry: SaaS, Productivity, Project Management.

The Challenge Most productivity tools try to do everything and end up cluttered. The team behind this platform wanted the opposite: a simple, unified view that actually clears the noise. The challenge was communicating that clarity in both design and messaging.

The Solution I started with the positioning: “Boost Your Team’s Productivity. One Dashboard, Total Clarity.” From there, the design system emphasized clean layouts, bright highlights, and smooth interactions to reflect focus and simplicity. In Webflow, I built a responsive, conversion-first site with subtle animations that guided users into the product story without distraction.

Designed a unified SaaS brand identity around clarity and focus.

Built a conversion-focused Webflow site with responsive, modern UI.

Created a dashboard design that visually organizes projects, tasks, and comms.

Outcome The finished site and dashboard gave the product a clear edge in a crowded market. By stripping away noise and doubling down on clarity, the platform felt trustworthy and usable. Early users reported less friction and better alignment, proof that strong design translates directly into better work.