Role: Product Designer & Webflow Developer

Tools: Figma, Webflow, Jitter, Adobe Illustrator.

UI/UX Product Design

Webflow Development (end-to-end build)

Dashboard Design & Visual Direction

Conversion-Focused Web Architecture

Industry: Blockchain, Web3 Infrastructure, SaaS

The Challenge Most crypto tracking platforms either look too gimmicky (memes everywhere) or too sterile (cold data with no energy). Whale Tracker needed to feel alive & built for fast-moving traders, while still conveying trust and intelligence.

The Solution I created a two-part design system:

For the website, I leaned into bold colors, sharp typography, and movement, visual cues of speed and market activity.

For the dashboard, I designed a dark, data-first interface with real-time charts, wallet activity feeds, and clear signal highlights, giving traders confidence in their next move.

The Webflow build included subtle animations and responsive layouts, making the site feel as dynamic as the product itself.

Designed both marketing site + trading dashboard, keeping the brand consistent across touchpoints.

Built a conversion-first Webflow site with animations that matched the product’s energy.

Created a trader-friendly dashboard UI, blending clarity with real-time data visuals.

Outcome The final product gave Whale Tracker a strong identity in the crowded crypto space. Traders immediately resonated with the sleek dashboard, and the marketing site helped position the tool as a serious edge fast, reliable, and built for the real players in meme coin markets.