Role: Product Designer & Webflow Developer

Tools: Figma, Webflow (end-to-end execution).

Product Design (UI/UX)

Webflow Development (end-to-end build)

Brand Identity & Visual Direction

Conversion-Focused Web Architecture

Overview Light was all about building a futuristic identity around an AI dashboard that promised speed, clarity, and automation. The vision: a product that doesn’t just assist, it thinks with you. My role was to design and develop the entire site in Webflow, crafting a sleek experience that looked as fast and intelligent as the product itself.

The Challenge AI dashboards can feel cluttered and overwhelming, drowning users in data instead of helping them think faster. Light needed a digital presence that could instantly communicate efficiency, intelligence, simplicity and futuristic design while staying approachable.

The Approach I leaned into bold typography, dark-futuristic visuals, and smooth motion to mirror the product’s speed. Every section was built to flow like thought itself; fast, seamless, and intuitive. In Webflow, I engineered responsive layouts, micro-interactions, and structured CTAs so the story didn’t just look futuristic, it converted.

Designed a futuristic AI brand identity with clarity and speed at its core.

Built an interactive Webflow site with sleek animations and responsive design.

Balanced high-tech visuals with simple messaging, making the product’s value instantly clear.

Outcome The final site gave Light a standout brand identity in the AI space, positioning it as more than just another assistant, it is an intelligence engine. The website became a key pitch tool for attracting users and partners, with feedback highlighting its sharp, futuristic feel.