Role: Product Designer & Webflow Developer

Tools: Figma, Webflow (end-to-end execution)

Product Design (UI/UX)

Webflow Development (end-to-end build)

Brand Identity & Visual Direction

Conversion-Focused Web Architecture

The Challenge Sustainability brands often fall into the same trap (lots of buzzwords) and very little clarity. On the other side, AI startups risk looking too cold or “techy.” Braze needed a digital identity that could merge both worlds: cutting-edge AI + relatable climate impact.

The Approach I started by stripping things down to first principles: What’s the one thing visitors should walk away with? That AI isn’t just code in the cloud, it’s a tool that can cut waste, optimize resources, and literally change how businesses interact with the planet. I had to make it as simple and understandable to the common man.

Designed a visual language that fuses AI innovation with sustainability storytelling.

Built responsive, conversion-focused Webflow pages with crisp animations.

Made the complex simple, turning technical impact metrics into visuals anyone could understand.

Outcome The site positioned Braze as more than a product it became a movement. Instead of drowning in “eco” clichés, the brand stood out as sharp, ambitious, and credible. The launch sparked investor interest and gave the team a professional digital foundation to pitch from.