Role: Product Designer & Webflow Developer

Tools: Figma, Webflow.

UI/UX Product Design

Webflow Development (end-to-end build)

Visual Direction

Conversion-Focused Web Architecture

The Challenge Replay had a powerful idea: capture every detail so nothing gets lost. But the challenge was explaining that value without overwhelming users with features. The founders needed a digital identity that could feel modern, trustworthy, and clear, while positioning Replay as a serious SaaS product, not just another “note-taking tool.”

The Solution I built a product story around confidence. The hero line “Replay Every Detail. Never Miss a Moment.”—anchors the experience. To bring this to life, I designed a 4-section slider that shows how Replay helps teams collaborate, stay focused, and scale confidently. Using Webflow, I translated these ideas into a sleek, interactive site with smooth animations, bold typography, and a structure designed for conversion.

Designed a slider-driven narrative to showcase Replay’s core benefits.

Built a conversion-focused Webflow site with clean, modern interactions.

Created a product identity that balances productivity + clarity.

Outcome The finished site gave Replay a strong digital foundation in the crowded SaaS landscape. By simplifying the messaging and turning features into a story, the brand felt both sharp and trustworthy. The launch improved investor conversations and positioned Replay as a tool teams can actually depend on to keep building momentum.