Diletto - pleasure. A relevant name that is easy to pronounce. Diletto literally translates to "coffee for pleasure". Associations with hot beverages, pleasure, and enjoyment. High memorability. The name corresponds to the entire target audience. The word Diletto can mean not only "pleasure", but also "favorite", "sweetness", "delight". The naming does not evoke negative associations with the product. No registered names of competitors were found. The naming corresponds to the mood of the target audience. The naming is associated with the upper-middle segment.